Our Story
We were built by the people we serve.
VTRN Labs is the direct line between the U.S. military community and the companies whose products, brands, and services shape their lives. Banks, insurers, retailers, healthcare providers, technology platforms, employers, consumer brands, and the agencies that regulate them. This is a short version of how we got here.
Give the companies whose products and services shape millions of veteran and military lives a direct line to those veterans, so major product, brand, financial, health, and policy decisions get made with real voices instead of best guesses.
The short version.
Aaron Kletzing, our founder, served as a U.S. Army Officer deployed to Baghdad Province with the 25th Infantry Division. He came home with late-stage cancer contracted from burn pit exposure and spent a year in treatment before recovering.
He founded RallyPoint to help others in the military community find each other and shape their own careers, and grew it to more than 2 million verified members. Along the way one truth became obvious: the companies whose products and services affect this community the most, the biggest banks, insurers, retailers, healthcare systems, technology platforms, consumer brands, employers, and the agencies that regulate them, can't easily hear from that community at the speed real decisions require.
VTRN Labs closes that gap. Voice-native research, delivered as decision-grade briefs in days rather than months. On one side of the platform, brands and buyers get a direct line to a community they are already spending billions to serve. On the other, members of that community are heard, and are paid for their time.
Who buys from us.
A few concrete examples of the kinds of people, teams, and roles that use VTRN. If any of these look like you, we should talk.
Product Leader at a top-5 U.S. bank
Designing mobile app features and financial products for servicemembers, veterans, and military families. Needs to know how they actually manage money through deployment, transition, and retirement, before shipping.
VP Marketing at a national CPG brand
Planning a product launch or campaign that has to resonate with the military consumer household. Wants to know what messaging lands, what feels off, and what actually drives purchase across active duty, veterans, and spouses.
Product Manager at a health or benefits company
Shaping a service that will be used by hundreds of thousands of veterans and military family members. Wants to test hypotheses fast with the exact cohort that will actually use the product.
Head of Veteran Affairs at a Fortune 500
Building or expanding a hiring, mentorship, or benefits program. Needs to hear directly from veterans and spouses about what actually moves the needle versus what's just PR.
Program Officer at a veteran-focused foundation
Funding a targeted research initiative on caregivers, mental health, reintegration, or hard-to-reach cohorts. Wants primary research their board and grantees can act on.
Strategy Partner at a top consulting firm
Supporting a corporate or federal client on a veteran-community initiative. Needs verified cohort voice data to strengthen the recommendation going to the client's leadership.
What we stand for.
Humility first.
We serve the people we came from. Our job is to make them heard, not to speak for them.
Voice over survey.
Real conversations. Tone, hesitation, and context that checkbox forms can never capture.
Verified is non-negotiable.
Every participant is a real, identity-verified member of the community, not a panel account.
Fast, without cutting corners.
Days, not months. Rigor and speed together. We are proud of both.
Pay people fairly.
Members are paid for their time. Their voice has value and we treat it that way.
Own the mission.
Veteran-owned, veteran-founded, and accountable to the community first.
Want to work with us or hear more?
We would love to. Reach out and we will be in touch, usually the same day and always within 24 hours.