Voice-native research for organizations serving the U.S. military community.

Why we built VTRN Labs

Too many decisions about veterans and the U.S. military community are made without ever asking the community itself. Big organizations serve this community, but they cannot easily hear from it at the speed real decisions require. Large studies take months. Small samples miss the point. Hard-to-reach cohorts stay unheard.

We built VTRN Labs to close that gap.

For customers: the organizations that serve the U.S. military community make important choices every day about products, investment, programs, brand, and policy. These choices affect real people. We help you hear from those people directly, in their own words, before decisions are made. What comes back is a decision-grade brief your team can act on in days, not months.

For the military community: many decisions about the products, services, care, and policies that shape your life are made without ever asking you or your family directly. We want to change that. When you sign up, you can be invited to short voice conversations with organizations that genuinely want to understand what you actually need. Your voice reaches them, and you are paid for your time.

If both sides win, we have done our job.

Small business status

VTRN Labs, Inc. is a Service-Disabled Veteran-Owned Small Business (self-represented). SBA certification is in progress at veterans.certify.sba.gov.

Corporate identifiers

NAICS and PSC codes

Primary NAICS: 541910 (Marketing Research and Public Opinion Polling). Secondary: 541611 (Administrative Management and General Management Consulting), 541720 (Research and Development in the Social Sciences and Humanities).

PSC codes: R408 (Support Services — Program Management), R499 (Support Services — Other).

Capabilities

Founder

Today

Aaron Kletzing — Founder & Chief Executive Officer

Aaron is the founder of VTRN Labs, Inc. Before VTRN, he founded RallyPoint, a venture-backed technology startup that became the professional network for the U.S. military community, which grew to more than 2 million verified members worldwide. Aaron has held corporate leadership roles at Amazon and Atoms (now the parent company of CloudKitchens, Uber founder Travis Kalanick's late stage global startup). He is a graduate of West Point and Harvard Business School, and he and his wife have three children.

2009 — 2010

Survivor of late-stage cancer from Iraq burn pits

Diagnosed with late-stage cancer contracted from burn pit exposure during his combat deployment. Treated in Chicago. Currently in remission.

In Service

U.S. Army Officer, deployed to Iraq

Aaron served as an Officer in the U.S. Army with the 25th Infantry Division. Duty stations included Schofield Barracks, HI; various combat outposts around Baghdad Province, Iraq (MND-B); and Fort Knox, KY.

Prime and subcontractor fit

VTRN Labs is available to serve as a subcontractor on prime contracts requiring rapid, verifiable research access to veteran, active-duty, National Guard, Reserve, or military family populations. We can support small business subcontracting plan requirements under FAR 52.219-9 and are ready to engage prime SBLOs directly.